This can also be used when referring to the New Zealand countryside. the wop-wops are often teamed with the phrase, tiki-tour, which refers to taking the “long way round” or just getting completely and utterly lost – Matador Network
An intriguing and little known fact regarding New Zealand is that with a population of just over 4 million and the average 2.1 million overseas departures per year, over 50% of the country travels internationally. As a proportion, this makes the kiwi market one of the highest rates of travel in the world. With a penchant for trying new things and seeking value due to a relatively low dollar, this makes them an interesting test case for many destinations marketing in the region for the first time.
There was a small annual increase in overseas trips by New Zealand residents in the April 2016 year (2.160 million), up 2 percent.
A highly vertical market structure with 6 – 7 major players
Very fluid with acquisitions and takeovers including more trans-tasman and global relationships, however still very strong local networks and contacts need to be maintained.
Wholesale travel includes many of the large global players
Many OTA region management offices have based themselves in Auckland in recent years
Approximately 900 travel agencies with 4000 agents nationally