God bless America. God save the Queen. God defend New Zealand and thank Christ for Australia.
– Russell Crowe
AUSTRALIAN MARKET SERVICES
The Australian economy and travelling public has seen significant growth over the last few years with overseas departure data indicating that Australians took 8.2 million overseas trips (up 4.9 per cent) over the 12 months ending February 2013. While the economy is seen to be levelling out and the Australian dollar losing some of its strength against global currencies, this is being seen as a stimulus for increased investment in the country.
Strong relationships across multiple industries in the luxury sector mean we have access to multiple promotional and communications channels. From large scale integrated marketing communications campaigns tying in outdoor advertising, traditional print, radio, online and social media, RTE has developed a thorough understanding of platform that work well. For proper ROI and measured success, this coupled with consistent product development and strong trade relations in the travel industry mean that an all encompassing success is possible.
AUSTRALIAN MARKET OVERVIEW
A diverse array of structures co-exist. From exclusive vertically integrated networks to independents, the Australian industry is a hybrid of more traditional markets and the more free market mentality of the US and Europe.
Multiple and consistent mergers and acquisitions have seen many of Australia’s wholesale operators holding the reigns for product procurement globally
Wholesale includes Flight Centre Global Product/Infinity, Stella Travel Services, Creative Holidays (The Travel Corporation), and many others
Major Retail brands:Harvey World Travel, Flight Centre, Escape holidays, Travelscene, Jetset/TravelWorld, STA Travel and many others
Approximately 2700 travel agencies as listed by AFTA (Australian Federation of Travel Agents
Travel trade representation in Australia includes:
Wholesale product launch/developments
Product marketing development through retail
Travel trade workshop/seminar and roadshow representation
Full training schedules nationally
Internal trade marketing through travel trade press
on-road sales call scheduling and maintenance
Promotional brochure and collateral development/creation
Website, social media strategy and implementation
database marketing and electronic distribution of information