To travel is to discover that everyone is wrong about other countries.

– Aldous Huxley

WHAT WE DO:

CONSUMER ACTIVATION

Integrated consumer activations across multiple media platforms and on the ground. Whether brand, tactical or both, consistency will be key. Brand partnerships aligning and leveraging the strengths of each.

PUBLIC RELATIONS

With our PR team, developing PR strategies consistent with client objectives and activity in market. From basic press office activity to press releases and media relations through to a comprehensive strategic approach including press trips and events.

TRADE DEVELOPMENT

The tourism industry is an ever-changing landscape with developments in technology and constant mergers.

  • Representation to Wholesale, Retail and Online platforms through product development and relationship management
  • For traditional distribution
    • wholesale training seminars and workshops to develop product knowledge
    • On road sales calls to front-line retail building awareness and confidence
  • For newer channels
    • introductions for new product
    • strategic development and extension of existing product ranges

SOCIAL MEDIA MANAGEMENT

Whether advising implementation of a global Social Media strategy implementation locally or developing that strategy for our clients, this is a key strength for us. The differences in the adoption of various platforms and varying levels of use of each are elements which must be taken into consideration.

With SEO now incorporating more and more of a social focus, being socially optimised is crucial. Multiple platform management services include:

  • Influencer management
  • Social media strategy build and implementation
  • Engagement-targeted activity
  • Full platform maintenance
  • Integration of traditional marketing activity
  • Monitoring, adapting and reporting of all activity with clear ROI

INTEGRATED MARKETING CAMPAIGNS

Working either standalone brand campaigns or in conjunction with complementary partners to develop cooperative campaigns across all media.

BRAND PARTNERSHIP

Developing mutually beneficial relationships between clients and key partners in various industries.  The key benefit being the extension of awareness and budgets through cooperative spend and direct access to partner client bases

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